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Aware by Tekuno

Reflections on tea, art and culture.

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Morioka Shoten

Morioka Shoten front entrance

"Morioka Shoten is a tiny bookstore of “a Single Room with a Single Book” in Tokyo. It sells only one book; more precisely, multiple copies of one title that changes weekly, with a small book-inspired art exhibition on the walls. Its challenging, minimalistic philosophy and well-curated shows attract numerous visitors from all over the world.

Takram, as branding director, proposed a slogan and a logo, with the address details within, to express its locational value and the importance of a physical venue in the era of digital reading. It’s a place where a blissed conversation between readers and authors emerges through slow reading – just like a Japanese traditional tea room."

Words via Takram

Vertical portrait of Morioka Shoten interior
Morioka Shoten business card

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